Diamond Resorts Announces Brand Refresh

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Diamond Resorts Announces Brand Refresh
« on: July 04, 2018, 07:59:26 »
 Diamond Resorts™, a global leader in the hospitality and vacation ownership industries, today announced its redefined brand approach. Formerly Diamond Resorts International®, the company introduced its newly shortened name, brand promise to "Make a habit of breaking from the routine" and refreshed commitment to helping members take time to connect with the things that matter most in life.

Effective immediately, the refresh features a new name, logo and website that embodies a more familiar and modern aesthetic, complete with a clear and conversational tone. The approach effectively communicates a straightforward focus on member benefits and Diamond's excitement to be a part of their journey.

"Vacations are meant to be fun and exciting, and it was time we updated our look and communications to better reflect that mentality," said Michael Flaskey, Chief Executive Officer of Diamond Resorts. "Relationship building is at the heart of our business, and we wanted to create an image that was warm, inviting and innovative for our members and their families. With this refresh, our goal is to not only get to know our members better, but open ourselves up as well, so they feel like a part of the Diamond family."

To build a unified brand experience, Diamond Resorts used qualitative research compiled through interviews with members, prospective guests and team members. During the process, it was determined that the Diamond Resorts name is inherently associated with a strong global company, which resulted in the dropping of "International" from the official name.

https://www.prnewswire.com/news-releases/breaking-from-the-routine-diamond-resorts-announces-brand-refresh-300585026.html [nofollow]